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One of the most important aspects of a print ready file is the safety margin. The safety margin is the 0.125 inches (1/8th in.) closest to the edge of the finished piece on all four sides. A sheet of paper can shift slightly when going through the printing process. While this doesn't always happen, it can happen, which is why it's important to keep all important text and graphics more than 1/8th of an inch away from the edge. To ensure nothing gets cut off during the printing process, please keep important text and graphics inside the safety margin of the piece.

 

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Safety Magin in Printing_good file

 

 

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Everybody knows that sending personal holiday cards to clients, colleagues, friends and family is an affordable and fantastic way to keep in touch and send warm wishes to the important people in your life. There are many options when designing unique cards, and one of the first choices you need to consider is whether you want your card to be folded or flat.

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Photo by Everything Little Miss

Let’s start with flat holiday cards. Flat cards are much simpler to execute than folded cards. There are only two panels to design and many times they can be sent without an envelope, like a postcard. This can save you time and money. Flat cards are also more modern and can be effective without writing a long note. Additionally, if you’re worried that your card will get lost in the wave of mail your audience is receiving, a flat card without an envelope is visible immediately in the mailbox. Therefore, you don’t have to worry if the recipient opened the envelope.

Folded Card Example

Photo by Everything Little Miss

Folded holiday cards are your more traditional option and are great for writing longer personal notes. Folded cards provide extra design space to really let your creative ideas shine, and they naturally allow small gifts to be included such as coupons, gift cards and checks . Folded cards also require an envelope, and that means you can incorporate a fancy envelope design to add even more importance to your card.

While there are a few practical differences between the two styles, deciding between flat or folded holiday cards is mostly about personal preference. You can’t go wrong either way, and the most important thing is remembering to send meaningful holiday cards in the first place and let everybody know that you’re thinking of them.

You can find another take on flat vs folded cards here.

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Posted by on in ISS Blog Articles

Corporate promotional calendars are a fabulous marketing tool for every business. They are a functional gift that can save your customers the hassle and cost of buying one themselves. Calendars also put your company in front of your customer every day of the year.


Here's an example from Dunkin' Donuts:

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The first key for a proper promotional calendar is to make it fun, attractive, and relevant enough that your customer will put it up on the wall and use it. It’s even better if they like it enough to request multiple copies for their friends and coworkers. You should choose a theme that is both relevant to your business and your customer and design it to be an attractive addition to their office space.

Secondly, include branding on every page. The ultimate goal of a corporate promotional calendar is to promote your business. In order to do that, make sure your company logo or other branding is featured on every page of the calendar. It doesn’t have to hit your customer over the head like the example above, but you want your company to be in the front of your customer’s mind when he is ready to buy.

Third, add some tips and deals. To help make your calendar even more valuable, include tips and deals related to your company for each month. For retail businesses these can be coupons or product specials. For service businesses these can be professional tips or advice related to your service.

Fourth, it’s important to distribute before the holidays. The great thing about a calendar is that it will remain in your customer’s workspace for the entire year. You don't want to lose that spot to your competition. It’s important to send out your calendars before the first of the year, so your customers have it in hand and ready to use when the New Year starts.

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At ISS, Inc. our standard turn time for printing services and CD/DVD duplication services is three business days. That means your order placed on Monday is ready to ship or be picked up on Thursday.

In addition to printing and duplication, some orders require extra finishing. This can include sorting and delivering postcards for a direct mailing, laminating posters, or binding wire bound booklets. Finishing work requires an extra two business days. That means your direct mailing ordered on Monday can be delivered to the post office in just a week!

Not only is our standard turn time quick, but we offer rush services when you find yourself under a deadline. We offer Expedited (2nd Business Day), Rush (Next Business Day), and Super Rush (Same Day) service, and we can always ship overnight with UPS Next Day Air to anywhere you require.

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Posted by on in ISS Blog Articles

Free Proofs

Did you know that ISS, Inc. offers free proofs with all our high quality printing services? Well, we do! Here’s what you need to know.

What is a proof?

A proof is a sample of the product for you to review before we go to production, and ISS provides three types of proofs.

Physical Proof: A physical proof is a production quality printed sample of the item. A physical proof is ideal for checking the color of the print, the weight and feel of the paper, and even the precise placement of folds on a brochure or newsletter. A physical proof is the most accurate proof and the only way to guarantee color matching.

Digital Proof: We can send a digital proof via email, which can save you time instead of waiting for a physical proof. A digital proof is a PDF file of the product to be printed. This is great for checking spelling, layout, and the overall feel of the item. A digital proof is most commonly used when ISS has provided graphic design services and we want to confirm all the little details with you.

Photo Proof: We can also send a digital photograph of a physical proof. This will show the printed colors more accurately than a PDF and can be faster than waiting for a physical proof to be shipped.

Why get a proof?

The reason to get a proof is to ensure the final printed piece is exactly how you want it to be. The most common reason for requesting a proof is to see the actual colors printed on paper. Computer screens use Red, Green, and Blue pixels (RGB) to display color. Our printers blend Cyan, Magenta, Yellow, and Black toners (CMYK) to create those same colors and there can be slight variations when converting RGB to CMYK.

 

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Computer screens can also be calibrated differently, be set at different brightness levels, and look different in different lighting environments, so what appears on your screen may look different on our screen. The only way to guarantee the color of a printed item is to see a physical proof.

 

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We encourage you to see a free printed sample when ordering any of our high quality printing services. We do this to make it as easy as possible for you to be proud of the product you receive. We want you to be 100% satisfied with the results, and providing a free printed sample is the best way to ensure your peace of mind.

Tagged in: FAQs Print services
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Posted by on in ISS Blog Articles

Happy holidays and thank you for a wonderful 2013! 

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It is hard to believe that the end of 2013 is upon us.  As we hurtle into the heart of the holiday season it gives me time to reflect on the past year and my hopes for 2014.

2013 was a great year for us at ISS, and it’s all thanks to our fabulous customers, our hard working employees and our accommodating vendors. One of the many rewards of being in this business is the direct connection from our hard work to our customers’ results. While we are printing newsletters, folding brochures and mailing out annual appeal letters, we are actually helping schools connect with alumni, businesses announce new products and non-profits raise money. It is truly special to look back and see the results that our customers have achieved.

Now that the year is winding down, I’m looking forward to spending time with family and friends. In fact, this year I’ve already enjoyed some fun time with my eleven month old grandson, Wes, who has been visiting ISS this December. He has found the most amazing things to play with right in my office. This of course, requires him to pull files off my shelf and onto the floor so that he can inspect it more closely.  One can hardly tell he was at the office!!!  However, his playing around has allowed me to smile a bit more at what he finds amusing, and he is finding plenty of things that I now realize I no longer need.

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So that leads me back to business.  As we near the end of one year and the start of a new one, we are examining some of the old “things” we have in the business and looking ahead to 2014. We are planning new projects, updating procedures, and reviewing processes all in an effort to provide the absolute best service to our customers. It is exciting to think about launching into 2014 ready to help our customers achieve even better results.

SO, thank you all for a wonderful 2013 and together let’s make 2014 even better!! 

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Tagged in: Print services
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