Log in

Login to your account

Password *
Remember Me

ISS Blog

Subscribe to this list via RSS Blog posts tagged in Marketing

One of the most important aspects of a print ready file is the safety margin. The safety margin is the 0.125 inches (1/8th in.) closest to the edge of the finished piece on all four sides. A sheet of paper can shift slightly when going through the printing process. While this doesn't always happen, it can happen, which is why it's important to keep all important text and graphics more than 1/8th of an inch away from the edge. To ensure nothing gets cut off during the printing process, please keep important text and graphics inside the safety margin of the piece.


Safety Margin in printing_Problem File


Safety Magin in Printing_good file



Hits: 1610

Everybody knows that sending personal holiday cards to clients, colleagues, friends and family is an affordable and fantastic way to keep in touch and send warm wishes to the important people in your life. There are many options when designing unique cards, and one of the first choices you need to consider is whether you want your card to be folded or flat.


Photo by Everything Little Miss

Let’s start with flat holiday cards. Flat cards are much simpler to execute than folded cards. There are only two panels to design and many times they can be sent without an envelope, like a postcard. This can save you time and money. Flat cards are also more modern and can be effective without writing a long note. Additionally, if you’re worried that your card will get lost in the wave of mail your audience is receiving, a flat card without an envelope is visible immediately in the mailbox. Therefore, you don’t have to worry if the recipient opened the envelope.

Folded Card Example

Photo by Everything Little Miss

Folded holiday cards are your more traditional option and are great for writing longer personal notes. Folded cards provide extra design space to really let your creative ideas shine, and they naturally allow small gifts to be included such as coupons, gift cards and checks . Folded cards also require an envelope, and that means you can incorporate a fancy envelope design to add even more importance to your card.

While there are a few practical differences between the two styles, deciding between flat or folded holiday cards is mostly about personal preference. You can’t go wrong either way, and the most important thing is remembering to send meaningful holiday cards in the first place and let everybody know that you’re thinking of them.

You can find another take on flat vs folded cards here.

Hits: 2832

Posted by on in ISS Blog Articles

Corporate promotional calendars are a fabulous marketing tool for every business. They are a functional gift that can save your customers the hassle and cost of buying one themselves. Calendars also put your company in front of your customer every day of the year.

Here's an example from Dunkin' Donuts:


The first key for a proper promotional calendar is to make it fun, attractive, and relevant enough that your customer will put it up on the wall and use it. It’s even better if they like it enough to request multiple copies for their friends and coworkers. You should choose a theme that is both relevant to your business and your customer and design it to be an attractive addition to their office space.

Secondly, include branding on every page. The ultimate goal of a corporate promotional calendar is to promote your business. In order to do that, make sure your company logo or other branding is featured on every page of the calendar. It doesn’t have to hit your customer over the head like the example above, but you want your company to be in the front of your customer’s mind when he is ready to buy.

Third, add some tips and deals. To help make your calendar even more valuable, include tips and deals related to your company for each month. For retail businesses these can be coupons or product specials. For service businesses these can be professional tips or advice related to your service.

Fourth, it’s important to distribute before the holidays. The great thing about a calendar is that it will remain in your customer’s workspace for the entire year. You don't want to lose that spot to your competition. It’s important to send out your calendars before the first of the year, so your customers have it in hand and ready to use when the New Year starts.

Hits: 1752