Anatomy of a store front redesign
A professionally designed, cohesive store front is the key to driving foot traffic on the street into paying customers. A store front is the most important investment a retail business can make. Whether a business is moving into a new space or updating an existing look here is a before and after guide to refreshing a retail store front.
While each of the elements can be purchased separately, it's usually best to plan out the desired look and feel before running out and buying items haphazardly. Is the look and feel going to be sleek and modern or warm and welcoming? In the below example, it was important to convey a friendly, welcoming and casual environment.
In this case, the store is actually open, but there is no way a customer could tell that they've even arrived at the right location, let alone what the store sells and why the customer should stop there. To fix that problem, the store front was completely redone with new signs, window graphics and accessories.
There are five key elements to the redesigned store front:
1. Flat mounted sign. This is the key piece of signage for the entire design. It tells the customer what type of business it is, what it sells, and that they've arrived at the right location.
2. The blade sign. The second key piece is the blade sign. A blade sign, mounted to an iron bracket, sticks out from the wall of the building so it is visible up and down the street to approaching foot traffic. Many times in the flow of walking down a street, a potential customer is already on their way past the store's door when they realize the store even exists. The blade sign gives the customer a heads up so they know what's coming and makes the store easier to find.
3. Window graphics. After the main signs catch the customer's eye, window graphics provide more specific information including items and pricing. The RTA, cut vinyl decals give a quick summary of what this market sells including wine, beer, breads, meats, coffee and fruits.
4. Window signs. In addition to the cut vinyl window graphics, the window sign provides further details regarding items and pricing. The goal of each of these elements is to work in concert with the others to pique the customers interest, communicate that the store is a credible establishment, and provide more information to build trust and entice the customer to try the store.
5. Accessories. Lastly, the final details really bring the look together. The rewritable chalk board graphics and custom awning provide small but important touches of comfort and friendliness. Together they create a warm inviting scene to draw the customer in.