To grow sales, first build relationships. And sending business holiday cards is one of the best ways to build relationships. They connect you personally to your customer and express thanks and well wishes for the holiday season. This is marketing at its best. It puts your brand in front of your customer, and your customer appreciates the gesture and feels good about working with your company. More than a smart marketing item, business holiday cards can also grow sales.
Show you care by making it personal
2 important elements make up business holiday cards. The design or graphic on the front and the message written inside. It's best to use a custom design that resonates with your customer or relates to your business. This shows that you put some thought into your business holiday card and makes it more memorable. Secondly, individualize the message. The ultimate personal message is the hand-written note. It's also OK to add a personal message to a printed inside greeting. By taking the time to hand write a message you show your customer that they are important to you.
Include a gift
Including a gift or discount with your business holiday card separates it from your competition. You've shown that this person is important to you by sending the card in the first place, a gift or discount goes above and beyond to cement your relationship. The gift can be related to your product or service, but it doesn't have to be. Giving a golf enthusiast a golf related gift builds a stronger relationship and increases future sales even if there's no immediate sales opportunity.
Sending your business holiday card is one touch point. Following up with an email, phone call or visit is another touch point with a built-in excuse: checking to see if they received and enjoyed the gift or discount. This is a simple contact to say "Hello," wish them happy holidays, and confirm the business holiday card was received.
When done correctly, holiday marketing is one of the most personal and feel-good opportunities to connect with your customers. Combining a custom designed, professionally printed business holiday card with a small gift and the right follow up is the first step to building stronger relationships and growing your sales.